— Legal

Cookie Policy

Last Updated: 31 March 2025 Merlion Apex Pte. Ltd.

What Are Cookies?

Cookies are small text files that a website places on your device when you visit. They allow the website to remember your actions or preferences over time, or to gather information about how the site is being used.

Cookies are not programs and cannot carry viruses or access files on your device. They are widely used to make websites work more efficiently and to provide useful information to site owners.

Cookies We Use

We use the following categories of cookies on this website:

Essential Cookies Always Active

These cookies are necessary for the website to function correctly. Without them, certain features — such as remembering your cookie preferences — would not work. They cannot be disabled.

  • Session management and basic site navigation
  • Remembering your cookie consent choices (stored in localStorage)
  • Security-related functions to protect the site and its users

Retention: Session or up to 12 months for preference cookies.

Analytics Cookies Optional

These cookies help us understand how visitors interact with our website by collecting aggregated, anonymised data about pages visited and navigation patterns. We use Google Analytics for this purpose.

  • Page views and session duration
  • Most visited pages and entry/exit points
  • Device type and approximate geographic region (not precise location)

Provider: Google Analytics. Retention: Up to 26 months (anonymised).

Marketing Cookies Optional

These cookies are used to track visitors across websites to display relevant advertising. They are placed by advertising platforms we may use to reach potential clients.

  • Tracking conversions from advertising campaigns
  • Providing aggregate ad performance data to advertising partners
  • Preventing the same advertisement from appearing too frequently

Providers may include: Google Ads, Meta (Facebook). Retention: Up to 90 days.

Preference Cookies Optional

These cookies remember choices you have made on our website to provide a more personalised experience on return visits, such as language settings or display preferences.

  • Language and locale preferences
  • UI display settings where applicable

Retention: Up to 12 months.

Your Cookie Preferences

Use the controls below to adjust which optional cookies you allow. Essential cookies cannot be disabled as they are required for the site to work. Your preferences are saved to your browser and will apply on your next visit.

Preferences saved successfully.

Third-Party Cookies

Some cookies on our website are placed by third-party services rather than by us directly. These include:

We do not control how these third parties use data collected through their cookies. We encourage you to review their respective privacy policies if you have concerns.

Cookie Duration

Cookies fall into two categories based on how long they remain on your device:

Managing Cookies in Your Browser

You can also manage cookies directly through your browser settings. Note that blocking all cookies may affect the functionality of some websites, including this one.

Google Chrome
  1. Open Chrome and click the three-dot menu (⋮) in the top-right corner.
  2. Select Settings, then click Privacy and security.
  3. Click Cookies and other site data.
  4. Choose your preferred cookie setting, or use See all site data and permissions to manage cookies for specific sites.
  5. To delete existing cookies, click See all site data and permissions then Remove all or search for a specific site.
Mozilla Firefox
  1. Open Firefox and click the menu icon (☰) in the top-right corner.
  2. Select Settings, then click Privacy & Security.
  3. Under Enhanced Tracking Protection, choose your preferred level.
  4. To manage individual cookies, scroll to Cookies and Site Data and click Manage Data.
  5. You can search for specific websites and remove their stored data.
Apple Safari
  1. Open Safari and click Safari in the menu bar, then select Settings (or Preferences on older macOS).
  2. Click the Privacy tab.
  3. Choose to block all cookies or enable cross-site tracking prevention.
  4. To manage stored cookies, click Manage Website Data and remove cookies by site.
  5. On iPhone or iPad, go to Settings > Safari > Privacy & Security.
Microsoft Edge
  1. Open Edge and click the three-dot menu (…) in the top-right corner.
  2. Select Settings, then click Cookies and site permissions.
  3. Click Manage and delete cookies and site data.
  4. Toggle cookie permissions or select See all cookies and site data to manage by site.
  5. Use the search field to find and remove cookies for a specific website.

Note: The steps above may vary slightly depending on your browser version. Refer to your browser's help documentation for the most current instructions.

Your Rights

You have the right to:

Please be aware that withdrawing consent for certain optional cookies may limit some website functionality. Essential cookies cannot be disabled without significantly impairing your ability to use the site.

For questions about this Cookie Policy or your rights, please contact us at [email protected].

This Cookie Policy applies to merliona.live and was last updated on 31 March 2025. It should be read alongside our Privacy Policy.